How It Works

A simpler way to make oral care part of the day

At MalouCo, we believe that the best routine is one you can actually stick to. That means products that are simple, effective and easy to repeat — whether you are a parent helping a toddler brush, or an adult looking for a cleaner, faster routine of your own.

Here is how each of our products works.

Fun U-Shaped Toothbrush for Kids

The U-Shaped Kids Toothbrush is designed so that children as young as 2 can brush all their teeth at once — no technique required.

Step 1: Add a small amount of toothpaste

Apply a small amount of toothpaste to the U-shaped silicone head. We recommend pairing it with our Natural Kids Foam Toothpaste Mousse for best results. A little goes a long way.

Step 2: Place the brush gently in the mouth

The U-shaped design fits around your child’s teeth comfortably. Place it gently in the mouth and let your child get used to the feeling. For some children, this may take a few tries — that is completely normal. Never force the routine.

Step 3: Move the brush side to side

Once in place, help your child move it gently from side to side for 30–60 seconds. The soft silicone bristles clean multiple teeth at once, making the process quicker and easier. Turn it into a small game by counting or singing a song together.

Step 4: Let your child participate

Children are more likely to accept brushing when they feel involved. Let them hold the brush, try the movement and feel like they are part of the routine. You can start together, then gently help finish the brushing.

Step 5: Rinse and clean the toothbrush

Rinse the toothbrush thoroughly with water after use and allow it to air dry. We recommend replacing the brush head every 3 months.

Available in Blue, Pink, and Green — in two sizes: Ages 2–6 and Ages 6–12.

U-Shaped Toothbrush for Adults (Electric)

The adult electric toothbrush uses sonic vibration and a full-wrap silicone head to deliver a 360° clean of all teeth simultaneously — front, back, and chewing surfaces — in just 30 seconds.

Step 1: Charge fully before first use

Connect the included USB cable to charge the 500mAh battery. A full charge is recommended before first use. The IPX7 waterproof rating means you can use and rinse it freely without worry.

Step 2: Apply toothpaste to the brush head

Apply a small amount of toothpaste to the U-shaped silicone head. For the best whitening results, we recommend pairing it with our Purple Teeth Whitening Toothpaste.

Step 3: Place in your mouth and switch on

Place the brush head in your mouth so the silicone wraps around your teeth. Switch the toothbrush on and let the sonic vibration (10,000–30,000 RPM) do the work. No brushing technique required.

Step 4: Move through each zone for 30–60 seconds

Spend 30–60 seconds on each zone — front teeth, side teeth, and back teeth. The 360° head means every surface gets cleaned with each pass.

Step 5: Rinse the brush head thoroughly

After brushing, remove the brush head and rinse under running water. Allow to air dry. A spare brush head is included in the box — replace every 3 months for best results.

Available in White, Black, Blue, and Pink.

Natural Kids Foam Toothpaste Mousse

The light foaming texture reaches every corner of small mouths, including the tricky back teeth. Made with natural ingredients, it is safe for children aged 2 and up.

Apply a small amount of foam to your child’s toothbrush and brush gently for 2 minutes, twice daily. Available in Blueberry, Orange, and Strawberry. Store in a cool, ventilated place away from direct sunlight.

Purple Teeth Whitening Toothpaste

The purple colour-correcting formula neutralises yellow tones on tooth enamel for a visibly brighter smile from the very first brush — no bleaching, no sensitivity.

Apply a small amount to your toothbrush and brush for 2 minutes, twice daily. For best whitening results, use consistently for at least 14 days. Safe for manual and electric toothbrushes. Recommended for adults.

Ingredients: Water, Glycerin, Sorbitol, Hydrated Silica, Xylitol, Peppermint Oil. Available in 1, 2, or 3 pack.

Little steps create healthy habits

Building good habits takes time. Some days everything goes smoothly, and some days it may not. What matters most is consistency, patience and keeping the experience as positive as possible.

At MalouCo, we are here to help make those little moments easier — for kids and adults alike.